The Fifth Lever, the Maintained Competitive Advantage (MCA) Framework, the Five Levers Model, and the MCA Assessment including all associated content, diagnostic materials, and facilitation methods are the original and proprietary work of Cameron Stewart.
This includes, but is not limited to:
The design, structure, and definitions of the MCA Framework and its Five Levers (Strategy, Leadership, Culture and People, Execution and Ways of Working, and Strategic Architecture).
The constructs of viscosity, maintained advantage, and permanent readiness as described within the framework.
The MCA Assessment, including its question sets, scoring methodology, interpretation guides, facilitation techniques, and analytical processes.
All explanatory material, narrative integration, and examples appearing in The Fifth Lever or associated StrategyReady publications.
All material is protected under UK and international copyright law. No part of this intellectual property may be copied, distributed, adapted, or used for commercial purposes without prior written consent from the author.
Educational or non-commercial reference is permitted provided full and accurate attribution is given to Cameron Stewart as the creator and owner of the Maintained Competitive Advantage Framework, the Five Levers Model, and the MCA Assessment.
© Cameron Stewart. All rights reserved.